On motivation: sticks and carrots do not work

Here is a very interesting contribution on the question of motivation. Social scientists know what most managers do not: traditional rewards are not always as effective as we think. This is also true for trade union leaders and the labour movement in general. Demands are often limited to pure materialistic demands: higher wages, shorter working hours. There is a need to shift labour demands to a higher level and put up a fight for more democracy at the workplace, more independence, less control etc.

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